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Kitu Life, maker of Super Coffee, raised $106M in funding backed by Jennifer Lopez and Alex Rodriguez, achieving a $500M valuation.
Amount Raised
$106 Million
Round Type
Venture
Investors
Description
Kitu Life, the company behind the Super Coffee brand, secured $106 million in fresh funding, with the round pushing the company's valuation above $500 million. The bottled-coffee company was founded by three brothers—Jordan, Jim, and Jake DeCicco—who created the brand as a healthier alternative to sugary drinks. Jennifer Lopez and Alex Rodriguez were among the investors backing the round. The funding represents a major milestone for the company, which launched in 2016 and has grown from a dorm-room recipe into a nationally recognized beverage brand.
Fundz sees it the moment Kitu Life raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Kitu Life raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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