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Kitu Life, maker of Super Coffee, raised $106M in funding backed by Jennifer Lopez and Alex Rodriguez, achieving a $500M valuation.

PRIVATESep 28, 2026

Amount Raised

$106 Million

Round Type

Venture

Food and BeverageHospitality

Investors

Alex RodriguezJennifer Lopez

Description

Kitu Life, the company behind the Super Coffee brand, secured $106 million in fresh funding, with the round pushing the company's valuation above $500 million. The bottled-coffee company was founded by three brothers—Jordan, Jim, and Jake DeCicco—who created the brand as a healthier alternative to sugary drinks. Jennifer Lopez and Alex Rodriguez were among the investors backing the round. The funding represents a major milestone for the company, which launched in 2016 and has grown from a dorm-room recipe into a nationally recognized beverage brand.

Company Information

Company

Kitu Life

About

Kitu Life is the company behind Super Coffee, a bottled-coffee brand created by three brothers as a healthier alternative to sugary drinks. Founded in 2016, Super Coffee combines coffee and protein to provide energy without excessive sugar content. The brand gained recognition through celebrity investors including Jennifer Lopez and Alex Rodriguez, and achieved a $500 million valuation by August 2021.

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Kitu Life raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.