ANNY raises Rs 10 crore in a pre-Series A funding round led by Atomic Capital to expand product categories and enhance its tech stack.
Jul 21, 2025•5 months ago
Amount Raised
₹100 Million
Round Type
PRE-SERIES A
Investors
Atomic Capital
Description
Fashion-tech brand ANNY has raised Rs 10 crore in a pre-Series A funding round led by Atomic Capital. The proceeds will be used to expand product categories, drive innovation, and strengthen distribution channels. Co-founded in 2023, ANNY aims to transform how modern Indian women experience fashion. The startup plans to maximize consumer joy and scale their operations with the investment from Atomic Capital.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech