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ANNY raises Rs 10 crore in a pre-Series A funding round led by Atomic Capital to expand product categories and enhance its tech stack.

Jul 21, 20255 months ago

Amount Raised

₹100 Million

Round Type

PRE-SERIES A

GurugramLifestyleRetailFashionE Commerce

Investors

Atomic Capital

Description

Fashion-tech brand ANNY has raised Rs 10 crore in a pre-Series A funding round led by Atomic Capital. The proceeds will be used to expand product categories, drive innovation, and strengthen distribution channels. Co-founded in 2023, ANNY aims to transform how modern Indian women experience fashion. The startup plans to maximize consumer joy and scale their operations with the investment from Atomic Capital.

Company Information

Company

Anny

Location

Gurugram, Haryana, India

About

ANNY is a cutting-edge real-time fashion tech company redefining style for the modern generation. We believe in making high-quality, globally trending fashion accessible and affordable for everyone. At ANNY, we’re not just following trends—we’re shaping them!

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech