logo
logo

Durham Based Keen Decision Systems Secures Additional Series B Funding By Local Investment Firm

Oct 13, 2022•about 3 years ago

Round Type

series b

Research Triangle ParkAdvertising

Description

Keen Decision Systems (“Keen”) announced today that it has secured additional Series B financing by the Triangle Tweener Fund. This funding will help Keen accelerate the industry’s first and only decision optimization engine rooted in predictive analytics. Keen’s platform has been transforming how marketing decisions are made, helping marketers close the marketing proof gap by tying investment decisions to financial impact.

Company Information

Company

Keen Decision Systems, Inc.

Location

700 Park Offices Drive

Research Triangle Park, North Carolina, United States

About

Keen Decision Systems is a high-growth SaaS company that helps FORTUNE 500 and other marketing leaders make data-driven decisions that drive/create lasting value. As the industry’s first and only decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on your goals, and predict the best path to get there. We provide the only next-generation marketing mix that unifies all marketing channels to calculate the full financial contribution for each channel and builds scenarios that specify the optimal investment level by channel by week.

Related People

0 contacts

No contacts found in Executives department

Try selecting a different department above