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Sponsorunited Secures $35M Investment To Build Out Its Database Of Brand Sponsorships

PRIVATENov 21, 2022

Amount Raised

$35 Million

Round Type

Venture

StamfordInformation TechnologyAdvertisingSportsAnalytics

Investors

Spectrum Equity

Description

Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who, can be tough to come by because of the various forms they take — and channels on which those sponsorships take place (think not only websites and social media posts but also physical signage and even sports team jerseys). For both brands and the recipients of sponsorships, the lack of data presents a challenge. Brands don’t always know how much to charge sponsors, while sponsors aren’t consistently aware of sponsorship deals currently in place.

Quick answer

SponsorUnited raised $35 Million in a funding round, dated November 21, 2022. Investors: Spectrum Equity. SponsorUnited is based in Stamford, Connecticut, United States.

How much did SponsorUnited raise?
SponsorUnited raised $35 Million in a funding round on November 21, 2022.
Who invested in SponsorUnited?
Spectrum Equity is named as investors in this round.
What does SponsorUnited do?
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform.
Where is SponsorUnited based and how big is it?
SponsorUnited is based in Stamford, Connecticut, United States.
Who are the decision-makers at SponsorUnited?
Fundz holds 1 contact at SponsorUnited. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Sports around the same time

Companies in the same sectors as SponsorUnited that raised within 45 days of this round, from Fundz verified event records.

  • Recast raised $3.4M (Seed) on December 15, 2022.
  • Caden raised $6M (Seed) on January 4, 2023.
  • TOCA Football raised $54M on December 30, 2022.
  • KERV.ai raised $6.6M on December 27, 2022.
  • Samaaro raised an undisclosed amount (Seed) on December 27, 2022.
  • Tredence raised $175M (Series B) on December 23, 2022.

Who to call at SponsorUnited, and when

A new round usually means SponsorUnited is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day SponsorUnited raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at SponsorUnited, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at SponsorUnited. With Fundz connected, it knows.

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Company Information

Company

SponsorUnited

Location

857 NEWFIELD AVENUE

Stamford, Connecticut, United States

About

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, agencies, and properties to partner intelligently by connecting the entire partnership ecosystem through the most comprehensive data available anywhere. Over 10M images, 10M assets, 700K deals, 200K brands, 22K properties—across sports, media, music and events in the SaaS database. Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace. The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment SponsorUnited raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

1 contact
Verified contacts5 people are listed at SponsorUnited. We don't have their email yet.See plans and pricing
Predictive Intelligence
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ML-powered predictions for SponsorUnited's next move

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SponsorUnited raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.