Sponsorunited Secures $35M Investment To Build Out Its Database Of Brand Sponsorships

Nov 21, 2022•about 3 years ago

Amount Raised

$35 Million

StamfordAdvertising

Investors

Spectrum Equity

Description

Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who, can be tough to come by because of the various forms they take — and channels on which those sponsorships take place (think not only websites and social media posts but also physical signage and even sports team jerseys). For both brands and the recipients of sponsorships, the lack of data presents a challenge. Brands don’t always know how much to charge sponsors, while sponsors aren’t consistently aware of sponsorship deals currently in place.

Company Information

Company

SponsorUnited

Location

857 NEWFIELD AVENUE

Stamford, Connecticut, United States

About

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, agencies, and properties to partner intelligently by connecting the entire partnership ecosystem through the most comprehensive data available anywhere. Over 10M images, 10M assets, 700K deals, 200K brands, 22K properties—across sports, media, music and events in the SaaS database. Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace. The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.

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