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iion secures seed funding led by TEN13.vc, Archangel, and PixCapital to propel growth in the game advertising industry.

Jun 12, 2024over 1 year ago

Round Type

seed

SydneyGamingAdvertisingAnalytics

Investors

Pix CapitalArchangelTen13.Vc

Description

iion, a unified game advertising platform, has secured seed capital investment to become the go-to global solution for brands and agencies in gaming. The funding will fuel the company's growth, expansion, and product development, focusing on AI and ML automation.

Company Information

Company

iion

Location

Sydney, New South Wales, Australia

About

iion is a unified game advertising platform that centralizes game inventory for advertisers across gaming environments and offers publishers access to brand budgets and monetization opportunities. Its flagship product, immersion, provides a comprehensive self-serve platform for creating, launching, and managing ad campaigns with real-time analytics and integrated measurement tools.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers