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BranchLab raised seed-round funding for healthcare marketing product backed by Newark Venture Partners

Jun 06, 2024over 1 year ago

Round Type

seed

New Yorkmarketing & advertisingAdvertisingMachine LearningArtificial IntelligenceHealth CareAnalytics

Investors

AperiamNewark Venture Partners

Description

BranchLab, a data-science company using AI to enable healthcare marketers, has raised seed-round funding led by Newark Venture Partners. The funding will be used to accelerate product development and market expansion.

Company Information

Company

BranchLab

Location

940 Park Ave

New York, New York, United States

About

BranchLab is an AI-native technology company setting a new standard in privacy-first, outcome-based advertising for healthcare. Its platform enables brands, agencies, and media partners to design, activate, and measure audiences optimized to real-world outcomes such as prescriptions, diagnoses, or healthcare visits using non-health data. BranchLab operates in the United States with offices in New York, Colorado and San Francisco.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers