Fundz

ID5 raised $20 million in a Series B funding round led by TransUnion and S4S Ventures to support its privacy-first advertising identity service.

PRIVATEApr 09, 2024

Amount Raised

$20 Million

Round Type

Series B

LondonInformation TechnologyAdvertising

Investors

Aperiam VenturesAxio360 Capital PartnersSeventure PartnersProgress VenturesS4 S VenturesTrans Union

Description

ID5 announced a Series B funding round of $20 million, with support from investors such as TransUnion and S4S Ventures. This funding round validates ID5’s innovative approach to identity and its ability to constantly innovate to support digital advertising’s use cases as well as regulatory requirements.

Quick answer

ID5 raised $20 Million in a Series B round, dated April 9, 2024. Investors: Aperiam Ventures, Axio, 360 Capital Partners, Seventure Partners, Progress Ventures, S4 S Ventures and Trans Union. ID5 is based in London, England, United Kingdom.

How much did ID5 raise?
ID5 raised $20 Million in a Series B round on April 9, 2024.
Who invested in ID5?
Aperiam Ventures, Axio, 360 Capital Partners, Seventure Partners, Progress Ventures, S4 S Ventures and Trans Union are named as investors in this round.
What does ID5 do?
ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers..
Where is ID5 based and how big is it?
ID5 is based in London, England, United Kingdom. Fundz records about 79 employees.
Who are the decision-makers at ID5?
Fundz holds 1 contact at ID5. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising around the same time

Companies in the same sectors as ID5 that raised within 45 days of this round, from Fundz verified event records.

  • Tenon raised $8M (Series A) on May 21, 2024.
  • Behavio raised $2.4M (Seed) on May 20, 2024.
  • Swivel raised $3M (Seed) on May 16, 2024.
  • SINE Digital raised $2.5M (Seed) on May 16, 2024.
  • NewsReach raised an undisclosed amount (Funding Round) on May 14, 2024.
  • HighPerformr raised $3.5M (Seed) on May 14, 2024.

Who to call at ID5, and when

A new round usually means ID5 is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day ID5 raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at ID5, from your own LinkedIn network

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Company Information

Company

ID5

Location

London, England, United Kingdom

About

ID5 is the leading next-generation identity solution provider combining addressability and data protection technologies to make digital advertising more efficient, valuable, and safe for all stakeholders, consumers included. ID5 acts as an identification infrastructure that connects and supports the digital advertising ecosystem by enabling efficient user identification across all environments. We help publishers make their audience addressable and to better monetize their inventory and we enable advertisers to reach their audiences with personalized messages and to measure the results of their efforts. Everything is done in compliance with data protection regulations. Our privacy-by-design encryption technology respects and enforces people’s data sharing preferences in the advertising value chain. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit www.id5.io

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

ID5 raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.