Innovations Venture Studio invests in NewsReach, India's PR tech platform

May 14, 2024•over 1 year ago

MumbaiMarketingAdvertising

Investors

Zee Media

Description

Innovations Venture Studio announced a significant investment in NewsReach, India's groundbreaking PR distribution platform, as part of the on-going round led by Zee Media. The capital infusion will enable NewsReach to rapidly scale its proprietary technology, expand its market footprint, and solidify its position as the nation's preeminent solution for maximising brand visibility and digital presence.

Company Information

Company

NewsReach

Location

Mumbai, Maharashtra, India

About

NewsReach is a Mumbai based company that wants to create a disruptive ecosystem of original and local news content. NewsReach digitally transforms and partners with newspaper publishers, reporters, PGCs from rural and semi-urban areas, and provides them with a platform to reach out to the global audience and monetise their content. The company plans to revive the local news industry and create visibility and marketability to publishers with the aim to monetise their efforts by building the programmatic content market place. Currently, the website provides news articles in English and four other Indian languages.

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