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HomeRoots secures $2M funding, including $1M from EthAum and others, driven by NJEDA's $1M grant to further AI innovations in home furnishings.

PRIVATEFeb 11, 2026

Amount Raised

$2 Million

Round Type

Grant

FairfieldOtherE CommerceMarketplaceFashionRetailHome And Garden

Investors

EthAum Venture PartnersAh! VenturesNew Jersey Economic Development AuthorityWalnut VenturesLarac InvestmentsEth Aum Venture Partners

Description

HomeRoots announced a $1 million equity investment from EthAum Venture Partners and others, alongside a $1 million grant from NJEDA. This funding will drive AI innovations in home furnishings. The total funding impact is $2 million, which supports continued growth and market penetration. HomeRoots aims to enhance its offerings and capture more of the vast home furnishings market.

Company Information

Company

HomeRoots

Location

277 Fairfield Rd

Fairfield, New Jersey, United States

About

OceanTailer is doing business as HomeRoots. HomeRoots is a market leader in B2B sales of Furniture & Lighting products. We established HomeRoots because we felt that there is something missing that businesses and the trade need.

Fundz sees it the moment HomeRoots raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

1 contact
Verified contactsGilad B., Executive Officer, Director, PromoterSee plans and pricing
Predictive Intelligence
Strategic

ML-powered predictions for HomeRoots's next move

See what Strategic adds

HomeRoots raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.