Fundz

Flowing Bee raised $1.6M in a funding round led by Archangel Ventures to enhance its AI-driven behavioural insights engine and support customer growth in Australia and the US.

PRIVATEMar 05, 2025

Amount Raised

$1.6 Million

Round Type

Seed

MelbourneAdvertisingArtificial IntelligenceAnalyticsMachine LearningMarketingSaaS

Investors

AntlerThe University Of Melbourne Genesis Pre Seed FundArchangel VenturesM8 VenturesLaunchVic’s Alice Anderson Fund

Description

AI-powered behavioural insights platform Flowing Bee has raised $1.6 million in an oversubscribed funding round. The investment will drive advancements in Flowing Bee’s platform, enhance automated campaign creation capabilities, and accelerate customer growth.

Quick answer

Flowing Bee raised $1.6 Million in a Seed round, dated March 5, 2025. Investors: Antler, The University Of Melbourne Genesis Pre Seed Fund, Archangel Ventures, M8 Ventures and LaunchVic’s Alice Anderson Fund. Flowing Bee is based in Melbourne, Victoria, Australia.

How much did Flowing Bee raise?
Flowing Bee raised $1.6 Million in a Seed round on March 5, 2025.
Who invested in Flowing Bee?
Antler, The University Of Melbourne Genesis Pre Seed Fund, Archangel Ventures, M8 Ventures and LaunchVic’s Alice Anderson Fund are named as investors in this round.
What does Flowing Bee do?
Flowing Bee is an AI-powered behavioural insights platform that transforms marketing strategy and execution.
Where is Flowing Bee based and how big is it?
Flowing Bee is based in Melbourne, Victoria, Australia. Fundz records about 6 employees.
Who are the decision-makers at Flowing Bee?
Fundz holds 1 contact at Flowing Bee. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Advertising and Analytics around the same time

Companies in the same sectors as Flowing Bee that raised within 45 days of this round, from Fundz verified event records.

  • Lebesgue raised $3M (Seed) on January 21, 2025.
  • Chord Commerce raised $5.5M (Seed) on March 27, 2025.
  • Hammerspace raised $100M (Funding Round) on April 16, 2025.
  • Clay raised $349K on April 9, 2025.
  • Optise raised $2.2M (Seed) on April 9, 2025.
  • amberSearch raised $2.3M (Seed) on March 24, 2025.

Who to call at Flowing Bee, and when

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Company Information

Company

Flowing Bee

Location

Melbourne, Victoria, Australia

About

Flowing Bee is an AI-powered behavioural insights platform that transforms marketing strategy and execution. The platform aims to center the customer in marketing and assist brands in creating effective, science-led campaigns at unprecedented speed. Founded by Michael Sankey and Sara, Flowing Bee combines behavioural science and AI to deliver deep audience insights and automate campaign creation. The company is committed to bridging the gap between psychological drivers of consumer behavior and effective marketing strategies.

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Fundz sees it the moment Flowing Bee raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Flowing Bee raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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