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Icelandic startup Optise has secured $2.2M in Seed funding to accelerate the development of its AI-powered website analytics platform. The funding round was led by Frumtak Ventures.

PRIVATEApr 09, 2025

Amount Raised

$2.2 Million

Round Type

Seed

ReykjavíkSoftwareArtificial IntelligenceAnalyticsMachine LearningSaaSB2B

Investors

Frumtak Ventures

Description

Optise, an Icelandic startup, has secured $2.2M in Pre-Seed funding to accelerate the development of its AI-powered website analytics platform designed specifically for B2B companies. The funding round was led by Frumtak Ventures. The $2.2M will be used to accelerate Optise’s product development and expand its reach across markets. Optise aims to help companies make better data-driven decisions and close the gap between potential and performance.

Quick answer

Optise raised $2.2 Million in a Seed round, dated April 9, 2025. Investors: Frumtak Ventures. Optise is based in Reykjavík, Capital Region, Iceland.

How much did Optise raise?
Optise raised $2.2 Million in a Seed round on April 9, 2025.
Who invested in Optise?
Frumtak Ventures is named as investors in this round.
What does Optise do?
Optise is an Icelandic startup developing an AI-powered website insights platform aimed at helping B2B companies optimize their digital presence.
Where is Optise based and how big is it?
Optise is based in Reykjavík, Capital Region, Iceland.
Who are the decision-makers at Optise?
Fundz holds 1 contact at Optise. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Analytics and SaaS around the same time

Companies in the same sectors as Optise that raised within 45 days of this round, from Fundz verified event records.

  • Cursor raised an undisclosed amount (Funding Round) on April 21, 2025.
  • Rentana raised $5M (Seed) on May 6, 2025.
  • Structify raised $4.1M (Seed) on April 30, 2025.
  • Hammerspace raised $100M (Funding Round) on April 16, 2025.
  • Clay raised $349K on April 9, 2025.
  • amberSearch raised $2.3M (Seed) on March 24, 2025.

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Company Information

Company

Optise

Location

Reykjavík, Capital Region, Iceland

About

Optise is an Icelandic startup developing an AI-powered website insights platform aimed at helping B2B companies optimize their digital presence. Founded by a team of technologists and marketers, the company focuses on converting data into actionable insights without the need for complex interpretation. The platform addresses common issues in B2B websites, such as slow loading times and poor SEO, to increase lead conversion and site performance. With recent funding, Optise plans to enhance its product development and expand its AI capabilities.

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