Fundz

AI startup Fireflai has raised £415,000 in pre-seed funding from DSW Ventures. The investment will help the company enhance its advanced AI solutions for managing fragmented product data.

PRIVATEMar 30, 2025

Amount Raised

£415,000

Round Type

Pre-Seed

ManchesterSoftwareArtificial IntelligenceAnalyticsSaaS

Investors

DSW Ventures

Description

Manchester-based SaaS platform Fireflai has secured a £415,000 pre-seed investment from DSW Ventures. The software company focuses on using advanced AI to streamline chaotic product datasets for businesses. Founded in 2023, Fireflai aims to enhance decision-making while reducing costs. The investment marks a significant milestone for the founders, who worked closely with their investors to develop a solid business strategy.

Quick answer

Fireflai raised £415,000 in a Pre-Seed round, dated March 30, 2025. Investors: DSW Ventures. Fireflai is based in Manchester, England, United Kingdom.

How much did Fireflai raise?
Fireflai raised £415,000 in a Pre-Seed round on March 30, 2025.
Who invested in Fireflai?
DSW Ventures is named as investors in this round.
What does Fireflai do?
Fireflai is a Manchester-based SaaS platform founded by experienced entrepreneurs Tom Gardner and Craig Sumner in 2023.
Where is Fireflai based and how big is it?
Fireflai is based in Manchester, England, United Kingdom.
Who are the decision-makers at Fireflai?
Fundz holds 1 contact at Fireflai. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Analytics and SaaS around the same time

Companies in the same sectors as Fireflai that raised within 45 days of this round, from Fundz verified event records.

  • Rentana raised $5M (Seed) on May 6, 2025.
  • diio raised $2.5M (Seed) on May 5, 2025.
  • Structify raised $4.1M (Seed) on April 30, 2025.
  • Cursor raised an undisclosed amount (Funding Round) on April 21, 2025.
  • Hammerspace raised $100M (Funding Round) on April 16, 2025.
  • Optise raised $2.2M (Seed) on April 9, 2025.

Who to call at Fireflai, and when

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Company Information

Company

Fireflai

Location

Manchester, England, United Kingdom

About

Fireflai is a Manchester-based SaaS platform founded by experienced entrepreneurs Tom Gardner and Craig Sumner in 2023. The software company uses advanced AI and data science to help businesses streamline chaotic and fragmented product datasets, resulting in cost savings and improved decision-making. Gardner and Sumner aim to add real value to their clients with their innovative approach to managing product data.

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