Fundz

Eat Cake reported raising $3.78 Million in an initial SEC Form D filing, from an offering of $5.78 Million

PRIVATEJun 17, 2025$3.8M of $5.8M raised

Amount Raised

$3.78 Million

$3.78 Million sold, per SEC Form D (first sale Jun 3, 2025)

Round Type

Seed

IndianapolisInsurtechInsurance

Quick answer

Milly Books raised $3.78 Million in a Seed round, dated June 3, 2025. Milly Books is based in Indianapolis, Indiana, United States.

How much did Milly Books raise?
Milly Books raised $3.78 Million in a Seed round on June 3, 2025.
What does Milly Books do?
Milly Books, Inc. was formerly known as Eat Cake Inc. Milly Books is a platform designed to simplify how independent insurance agents buy, sell, and value books of business.
Where is Milly Books based and how big is it?
Milly Books is based in Indianapolis, Indiana, United States.
Who are the decision-makers at Milly Books?
Fundz holds 1 contact at Milly Books. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Insurtech and Insurance around the same time

Companies in the same sectors as Milly Books that raised within 45 days of this round, from Fundz verified event records.

  • Coverflow raised $4.8M (Seed) on July 16, 2025.
  • Loro raised $1.1M (Seed) on July 16, 2025.
  • Laka raised $10M (Series B) on July 15, 2025.
  • Bang Jamin raised $4M (Pre-Series A) on July 15, 2025.
  • Stitch Studio raised $3M (Seed) on July 11, 2025.
  • Fwd Group raised $56M (Post-IPO Equity) on July 10, 2025.

Who to call at Milly Books, and when

A new round usually means Milly Books is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Milly Books raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Milly Books, from your own LinkedIn network

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Company Information

Company

Milly Books

Location

6151 CENTRAL AVENUE

Indianapolis, Indiana, United States

About

Milly Books, Inc. was formerly known as Eat Cake Inc. Milly Books is a platform designed to simplify how independent insurance agents buy, sell, and value books of business. Whether selling a full book or just a slice—a curated group of accounts—Milly Books connects agents looking for liquidity with those aiming for strategic growth. By prioritizing transparency, simplicity, and agent-first solutions, Milly Books removes the complexity from transactions, making it easier than ever for agents to scale or transition their business with confidence.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Milly Books raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

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Predictive Intelligence
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ML-powered predictions for Milly Books's next move

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Milly Books raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.