Doji raises $14M in a seed round led by Thrive Capital to enhance their app for fun virtual try-ons through personalized avatars.

May 15, 2025•7 months ago

Amount Raised

$14 Million

Round Type

seed

New YorkArtificial IntelligenceFashionE Commerce

Investors

Seven Seven Six VenturesThrive Capital

Description

Doji has announced a $14 million seed funding round to improve its AI models for virtual try-ons. The round was led by Thrive Capital with participation from Seven Seven Six Ventures. The funding will allow Doji to create engaging apparel try-ons using personalized avatars. Early adopters have praised the app since its launch.

Company Information

Company

Doji

Location

New York, New York, United States

About

Doji is a startup that has developed an app designed to make virtual apparel try-ons fun and social through personalized avatars. Using advancements in AI, the app offers users the ability to try on clothes realistically. The company aims to enhance the online shopping experience by enabling users to discover new looks and share them with friends. Founded by Dorian Dargan and Jim Winkens, Doji stands out in the market with its innovative approach to fashion technology.

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Funding Insights

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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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