ClarityPay successfully raised growth capital in an equity round led by TTV Capital, to enhance their POS financing solutions.

Jul 30, 2025•5 months ago

New YorkLendingFintechFinancial ServicesE Commerce

Investors

Vesey VenturesTtv Capital

Description

ClarityPay closed an equity round led by TTV Capital with participation from Vesey Ventures. Key investors Gardiner Garrard and Lindsay Fitzgerald will join the board to support the company’s growth. ClarityPay has now achieved profitability and is ready to scale its innovative consumer credit solutions. This fundraising is aimed at helping merchants convert shoppers effectively.

Company Information

Company

ClarityPay

Location

New York, New York, United States

About

ClarityPay is an all-in-one point-of-sale lending solution that empowers merchants with intelligent credit tailored to different customer segments, while streamlining operations both in-store and online. With advanced data models and underwriting that go beyond traditional credit scores, ClarityPay serves customers from sub-prime to super-prime with instant decisions and a fully configurable suite of offers designed to optimize conversions, customer experience, and long-term ROI.

Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

ClarityPay successfully raised growth capital in an equity round led by TTV Capital, to enhance their POS financing solutions.

Investors

Description

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Funding Insights

Company Information