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Chari raises $12 million in a Series A round co-led by SPE Capital and Orange Ventures to expand its merchant super app and launch the first Banking-as-a-Service offering in Morocco.

PRIVATESep 25, 2026

Amount Raised

$12 Million

Round Type

Series A

MoroccoFinancial ServicesE CommerceGroceryMarketplaceFintech

Investors

Pincus CapitalEndeavor CatalystPlug And PlayVerod Kepple Africa VenturesOrange VenturesSpe Capital

Description

Chari, a Moroccan B2B e-commerce and fintech startup, has secured $12 million in a Series A funding round. The funds will be used to enhance its platform for small retailers and develop a BaaS offering. The round included participation from several prominent investors. This funding will support the company's expansion efforts and technology development.

Company Information

Company

Chari

Location

Morocco

About

Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj. It enables retailers to access embedded financial services including payments, micro-insurance, and working capital. Chari also offers a digital marketplace for consumers, primarily serving grocery stores, independent shop owners, retailers, and SMEs. The company has secured a payment institution license from Bank Al-Maghrib, allowing it to provide a full suite of financial services.

Fundz sees it the moment Chari raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Chari's next move

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Chari raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 285,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.