Finnish startup Bought raises $1.5 million in a significant pre-seed round to redefine the recommerce market. The round is backed by investors including Wolt and Bolt executives.
Amount Raised
$1.5 Million
Round Type
Pre-Seed
HelsinkiE CommerceFashionInvestors
Description
Bought, a potential rival to Vinted, has raised $1.5 million to address the challenge of unused clothing in wardrobes. The funding round was led by Lifeline Ventures and included notable figures from Finland’s consumer business sector. As part of its launch strategy, Bought has acquired Zadaa, a mobile secondhand marketplace. This integration allows users to transition their listings easily into the Bought app.
Quick answer
Bought raised $1.5 Million in a Pre-Seed round, dated March 26, 2025. Investors: Anniina Sulku, Annika Sjöberg, Pii Ketvel, Mikko Silventola, Sami Marttinen, Marianne Vikkula and Lifeline Ventures. Bought is based in Helsinki, Uusimaa, Finland.
- How much did Bought raise?
- Bought raised $1.5 Million in a Pre-Seed round on March 26, 2025.
- Who invested in Bought?
- Anniina Sulku, Annika Sjöberg, Pii Ketvel, Mikko Silventola, Sami Marttinen, Marianne Vikkula and Lifeline Ventures are named as investors in this round.
- What does Bought do?
- Bought is a Finnish startup aiming to redefine the recommerce market by unlocking the resale value hidden in consumers’ emails.
- Where is Bought based and how big is it?
- Bought is based in Helsinki, Uusimaa, Finland.
Source: Fundz verified event record.
Who else raised in E Commerce and Fashion around the same time
Companies in the same sectors as Bought that raised within 45 days of this round, from Fundz verified event records.
- Salt Oral Care raised $1M (Pre-Series A) on April 30, 2025.
- Kult raised $20M (Series A) on April 29, 2025.
- MyDesignation raised $1.3M (Seed) on April 22, 2025.
- Jewelbox raised $3.2M (Series A) on April 16, 2025.
- Outzidr raised $3.5M (Seed) on April 8, 2025.
- Gente Beauty raised an undisclosed amount on April 4, 2025.
Who to call at Bought, and when
A new round usually means Bought is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Bought raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Bought, from your own LinkedIn network
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Fundz sees it the moment Bought raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Bought raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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