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Audience Town Announces an Additional Funding Round Led by Existing Investors to Accelerate Growth of Consumer Analytics Platform & Marketing Attribution for Real Estate Brands and Technology Partners

Jan 30, 2024almost 2 years ago
New YorkReal Estate

Investors

Wasatch Equity Partners

Description

Audience Town announced an additional round of funding led by existing lead investors Wasatch Equity Partners. The funding will be used to accelerate Audience Town’s upgraded analytics platform and allow partnership with leading real estate platforms across technology, listings, and data. The funding will advance the development of Audience Town’s new and rapidly growing community-based analytics platform, now in closed BETA, which will officially launch for general availability in February 2024. The new community analytics platform includes the groundbreaking attribution solution, which revolutionizes the way real estate marketing teams credit sales to each lead & marketing channel.

Company Information

Company

Audience Town, Inc.

Location

625 BROAD ST., SUITE 240

New York, New York, United States

About

Audience Town has built the first data and advertising technology platform that helps marketers reach customers at every stage of the home journey, from dreaming of a new home to moving day and beyond. Using our technology, marketers can place, manage, and track ad performance across all digital channels including streaming television, audio, video, mobile, and display.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers