Audience Town Announces an Additional Funding Round Led by Existing Investors to Accelerate Growth of Consumer Analytics Platform & Marketing Attribution for Real Estate Brands and Technology Partners
Jan 30, 2024•almost 2 years ago
Investors
Wasatch Equity Partners
Description
Audience Town announced an additional round of funding led by existing lead investors Wasatch Equity Partners. The funding will be used to accelerate Audience Town’s upgraded analytics platform and allow partnership with leading real estate platforms across technology, listings, and data. The funding will advance the development of Audience Town’s new and rapidly growing community-based analytics platform, now in closed BETA, which will officially launch for general availability in February 2024. The new community analytics platform includes the groundbreaking attribution solution, which revolutionizes the way real estate marketing teams credit sales to each lead & marketing channel.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers