ShopMy raised $18.5M in funding to help influencers earn more money from promoting products.

Mar 14, 2024•almost 2 years ago

Amount Raised

$18.5 Million

New YorkMarketingAdvertising

Investors

Rand CurrierJennifer FleissScott BelskyAlley CorpInspired Capital

Description

ShopMy, a marketing platform for content creators, announced that it raised $18.5 million to scale its network of 40,000 creators, expand product development, and hire new talent. The company will also accept content creators from other niches in the near future.

Company Information

Company

ShopMy

Location

New York, New York, United States

About

ShopMy is a premium, all-in-one, creator-centric ecosystem connecting top brands and influential creators. Through its seamless suite of tools and features, ShopMy transforms how these partnerships scale and perform, combining authentic content with measurable results that deliver an average 5x ROI while building lasting brand value. With innovative features like Lookbooks and Opportunities, ShopMy is pioneering new ways for brands to effortlessly discover, activate, and measure creator partnerships. Expanding globally and across verticals beyond fashion and beauty, ShopMy continues to redefine how authentic recommendations drive performance marketing.

Related People

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends