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D2C beauty brand AntiNorm has raised INR 28 crore in seed funding led by Fireside Ventures to accelerate platform expansion and R&D.

PRIVATEJan 07, 2026

Amount Raised

₹280 Million

Round Type

Seed

DelhiE CommerceBeautyLifestyle

Investors

Rukam CapitalV3 VenturesFireside Ventures

Description

AntiNorm, a New Delhi-based D2C beauty brand, raised INR 28 crore in a seed funding round led by Fireside Ventures. The funds will be used for platform expansion, R&D, and hiring talent for product development. The brand aims to introduce up to seven new products over the coming year. Founded in 2024, AntiNorm focuses on high-performance beauty solutions for working Indian women.

Who else raised in E Commerce and Beauty around the same time

Companies in the same sectors as AntiNorm that raised within 45 days of this round, from Fundz verified event records.

  • Pat McGrath Labs raised $30M (Debt Financing) on February 19, 2026.
  • Dazzl raised $3.2M (Seed) on January 13, 2026.
  • Vieve raised $12M on January 6, 2026.
  • Moxie Beauty raised $15M (Series A) on December 16, 2025.
  • SEEN raised $5M on December 2, 2025.
  • FAE Beauty raised $1.9M (Funding Round) on November 24, 2025.

Who to call at AntiNorm, and when

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Company Information

Company

AntiNorm

Location

Delhi, Delhi, India

About

AntiNorm is a New Delhi-based D2C beauty brand founded in 2024 by Aparna Saxena. The company focuses on high-performance, multifunctional beauty and personal care products aimed at simplifying daily routines for working Indian women. Its initial product lineup includes a dry shampoo, an all-in-one hair cream, and a lip treatment. AntiNorm aims to innovate everyday beauty with convenient solutions.

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AntiNorm raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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