Jamie Genevieve has secured a £9M investment to expand her Vieve beauty brand stores globally, led by Piper and supported by Venrex, Pembroke VCT, and Active Partners.
Amount Raised
£9 Million
Round Type
Venture
LondonManufacturingE CommerceFashionBeautyLifestyleInvestors
Description
Jamie Genevieve, a social media influencer and beauty mogul, has raised £9 million to further develop her Vieve beauty brand. The funding will help open new locations internationally following the success of her recent Glasgow pop-up. This investment includes £7 million from venture capital firm Piper. The brand is committed to veganism and cruelty-free products.
Quick answer
Vieve raised £9 Million in a funding round, dated January 6, 2026. Investors: Venrex, Pembroke VCT, Active Partners and Piper. Vieve is based in London, England, United Kingdom.
- How much did Vieve raise?
- Vieve raised £9 Million in a funding round on January 6, 2026.
- Who invested in Vieve?
- Venrex, Pembroke VCT, Active Partners and Piper are named as investors in this round.
- What does Vieve do?
- Vieve is a beauty brand founded by makeup mogul Jamie Genevieve, known for its commitment to veganism and cruelty-free products.
- Where is Vieve based and how big is it?
- Vieve is based in London, England, United Kingdom. Fundz records about 44 employees.
- Who are the decision-makers at Vieve?
- Fundz holds 2 contacts at Vieve, including the Chief Customer Experience Officer. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in E Commerce and Fashion around the same time
Companies in the same sectors as Vieve that raised within 45 days of this round, from Fundz verified event records.
- SEEN raised $5M on December 2, 2025.
- FAE Beauty raised $1.9M (Funding Round) on November 24, 2025.
- Pat McGrath Labs raised $30M (Debt Financing) on February 19, 2026.
- Dazzl raised $3.2M (Seed) on January 13, 2026.
- Moxie Beauty raised $15M (Series A) on December 16, 2025.
- Artociti raised $110K (Pre-Seed) on February 17, 2026.
Who to call at Vieve, and when
A new round usually means Vieve is about to hire and buy. The teams that reach out first get the meeting.
- An alert the day Vieve raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Vieve, from your own LinkedIn network
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Related People
Vieve raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.
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