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Amaani raises $5M Series A led by BECO Capital to expand its AÏZA beauty brand across GCC and beyond.

PRIVATESep 28, 2026

Amount Raised

$5 Million

Round Type

Series A

Dubai EmirateE CommerceFashionBeautyLifestyleCosmetics

Investors

Peak XV’s SurgeHomegrown VenturesBeco Capital

Description

Amaani, the company behind Middle Eastern beauty brand AÏZA, has raised $5 million in Series A funding to accelerate expansion across the GCC and beyond. The round was led by BECO Capital with participation from Homegrown Ventures and Peak XV's Surge. Founded in Dubai in December 2024, AÏZA has achieved 9x net revenue growth in the first half of 2026 and is now available through major retailers including Ounass and Ulta Beauty in the UAE. The funding brings Amaani's total capital raised to $8 million.

Company Information

Company

Amaani

Location

Dubai Emirate, United Arab Emirates

About

AÏZA is a Dubai-born Middle Eastern beauty brand that creates skincare and haircare products inspired by Arab ingredients, rituals, and culture, including dates, black seed, frankincense, rose, and bakhoor. Founded by Amaani in December 2024, the brand combines regional authenticity with modern formulations developed with laboratories in Korea, Japan, and Italy. Operating with a digital-first model and AI-driven technology infrastructure, AÏZA competes with leading global beauty brands while maintaining regional roots. The brand is available through aiza.co, Ounass, and Ulta Beauty, ranking among the top 10 brands in the UAE and being named to BeautyMatter's NEXT50.

Fundz sees it the moment Amaani raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Amaani's next move

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Amaani raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.