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Adverity Secures $120M From Softbank Vision Fund 2 As Demand For Marketing Analytics Booms
08/16/21, 1:34 PM
Money raised
$120 million
Adverity, the rapidly growing marketing analytics platform, today announced it has closed a $120 million Series D financing round led by SoftBank Vision Fund 21, with existing investor Sapphire Ventures also participating in the round.
Company Info
Additional Info
Adverity is the intelligent data and analytics platform that enables marketing, sales, and ecommerce teams to make insights-driven decisions faster and easier. By transforming siloed data into actionable insight, Adverity makes demonstrating the return on investment across channel spend simple and reduces the time-to-value from your data.
With automated data integration from hundreds of sources, Adverity delivers a single view of marketing, sales, and ecommerce performance across your entire business. Through powerful data visualizations and predictive analytics, the end-to-end platform reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth.
1 As of the date of this press release, SoftBank Group Corp. has made capital contributions to allow investments by SoftBank Vision Fund 2 ("SVF 2") in certain portfolio companies. The information included herein is made for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy limited partnership interests in any fund, including SVF 2. SVF 2 has yet to have an external close, and any potential third-party investors shall receive additional information related to any SVF 2 investments prior to closing. The transaction remains subject to statutory closing conditions and is expected to complete shortly.
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