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Zitcha Appoints Tony Karp As Group Chief Operating Officer

Jun 23, 2025•about 2 months ago

Position

Chief Operating Officer

Company

Zitcha

Tony Karp
MelbourneRetailE CommerceSoftware

Description

Zitcha has appointed Tony Karp as its new group chief operating officer as part of a leadership restructuring to support its global and APAC growth. Karp joins from Prezzee, where he significantly advanced revenue and market growth.

Company Information

Company

Zitcha

Location

Melbourne, Victoria, Australia

About

Zitcha is the adaptive, unified retail media platform offering a better way to build and grow a Retail Media Network (RMN). Servicing global leaders and emerging players alike, our all-in-one solution streamlines your entire retail media ecosystem from joint business planning to activating your on-site, off-site, and in-store inventory.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months