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XR Names Michael McGuire as President of XR Pay, Its Division Dedicated to Payroll and Financial Solutions

PRIVATEMar 13, 2025

Position

President

Company

XR Extreme Reach

Michael McGuire
New YorkAdvertisingMarketing

Description

XR, a global technology company, has appointed Michael McGuire as President of XR Pay, the division dedicated to comprehensive payroll and financial solutions for the advertising and entertainment industries. In his role, McGuire will focus on optimizing production finance and enhancing production payroll solutions to drive business growth and client success.

Quick answer

XR Names Michael McGuire as President of XR Pay, Its Division Dedicated to Payroll and Financial Solutions (March 13, 2025). XR Extreme Reach is based in New York, New York, United States.

Who is the new President at XR Extreme Reach?
XR Extreme Reach named Michael McGuire President, announced March 13, 2025.
What did XR Extreme Reach announce on March 13, 2025?
XR, a global technology company, has appointed Michael McGuire as President of XR Pay, the division dedicated to comprehensive payroll and financial solutions for the advertising and entertainment industries. In his role, McGuire will focus on optimizing production finance and enhancing production payroll solutions to drive business growth and client success.
What does XR Extreme Reach do?
XR Extreme Reach is a global technology company that powers the creative economy.
Where is XR Extreme Reach based?
XR Extreme Reach is based in New York, New York, United States.
Which similar companies made leadership changes around the same time?
Project Hutton (March 14, 2025), TBC (March 14, 2025), Front Row (March 11, 2025) and Tihama Group (March 16, 2025) also announced leadership changes within 45 days of XR Extreme Reach.

Source: Fundz verified event record.

Other recent leadership changes in Advertising and Marketing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at XR Extreme Reach, and when

A new leader at XR Extreme Reach brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

XR Extreme Reach

Location

New York, New York, United States

About

XR Extreme Reach is a global technology company that powers the creative economy. XR moves creativity forward – uniting data at scale across content, media and productions to maximize business value through intelligence. Our platform empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world.

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Fundz sees it the moment XR Extreme Reach changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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XR Extreme Reach changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.