Position
Chief Marketing Officer
Company
William Grant & Sons
BellshillHospitalityFood and BeverageDescription
Andrew Geoghegan, former PZ Cussons chief marketing transformation officer, and ex-Diageo marketer, will join William Grant & Sons as its Chief Marketing Officer in November. Geoghegan, who has experience in the premium spirits world, will be responsible for leading the marketing efforts for the company's alcohol brands.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months