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WHOOP Appoints Dirk-Jan 'DJ' Van Hameren as Chief Marketing Officer

RECENTLY ACQUIREDJul 08, 2026

Position

Chief Marketing Officer

Company

Whoop

Dirk-Jan 'DJ' van Hameren
BostonCommerce and ShoppingHealthcareMedia And EntertainmentHealth CareEducationFitnessWellness

Description

WHOOP has named Dirk-Jan 'DJ' van Hameren as Chief Marketing Officer amid significant growth, with membership surpassing 3 million. Van Hameren brings extensive marketing experience from Nike to further elevate WHOOP's brand presence in the health and performance sector.

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Company Information

Company

Whoop

Location

1325 Boylston St, #401

Boston, Massachusetts, United States

About

WHOOP, the human performance company, empowers people to unlock their potential and live longer, healthier lives. The WHOOP membership delivers world-class wearable technology, personalized coaching, and actionable insights across recovery, sleep, training, and health. WHOOP wearable devices, including WHOOP 5.0 and WHOOP MG, feature groundbreaking innovations such as cardiovascular health screening (including an FDA-cleared ECG), Healthspan to measure Pace of Aging and WHOOP Age, and the first-of-its-kind wearable Blood Pressure Insights.

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