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Whataburger Appoints Jessica Reicher as Executive Vice President and Chief Operating Officer

PRIVATEAug 13, 2025

Position

Vice President

Company

Whataburger

Jessica Reicher
jreicher@wbhq.com
San AntonioFood and BeverageHospitality

Description

Whataburger has hired Jessica Reicher as Executive Vice President and Chief Operating Officer. She will lead all Corporate and Franchise Restaurant Operations and Restaurant Services, overseeing operational strategy and team development across Whataburger's locations.

Other recent leadership changes in Food and Beverage and Hospitality

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

Whataburger

Location

San Antonio, Texas, United States

About

Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we're celebrating 75 flavorful years of big bites, bold flavors, and even bigger fan love. We've grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members—real people serving up real hospitality and meaningful connections in the communities we call home. We've landed on Fast Company's Brands that Matter list, USA Today's 10Best Readers' Choice Awards, and Newsweek's America's Best of the Best.

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