Fundz

Watchfire Appoints Doug Waldal as Chief Executive Officer

PRIVATEOct 06, 2026

Position

Chief Executive Officer

Company

Watchfire

Doug Waldal
IllinoisManufacturing

Description

Watchfire has announced the appointment of Doug Waldal as its new CEO, succeeding Steve Harriott. Waldal brings extensive experience in leading businesses specialized in complex electronic and engineered-to-order products.

Company Information

Company

Watchfire

Location

Illinois, United States

About

Watchfire designs and engineers the best-looking, most durable outdoor LED signs, indoor displays, digital billboards, and video scoreboards. The company has manufactured electric signs for over 90 years and LED signs since 1998. It has more than 70,000 LED signs in operation worldwide.

Fundz sees it the moment Watchfire changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Watchfire changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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