Soundcore Appoints Cheri Michaels As Chief Executive Officer of Tree Serve

Apr 29, 2025•8 months ago

Position

Chief Executive Officer

Company

TreeServe

Cheri Michaels

Ponte VedraOther

Description

Soundcore Capital Partners announces the appointment of Cheri Michaels as the CEO of TreeServe. With her extensive experience in leading landscaping investments, Cheri aims to drive the company's growth and engagement.

Company Information

Company

TreeServe

Location

Ponte Vedra, Florida, United States

About

TreeServe was created in 2025 as a platform in the tree care services sector. The platform now operates five leading tree care service providers specializing in tree trimming and pruning, tree and stump removal, plant and shrub healthcare, and emergency and storm services. TreeServe is focused on high growth MSA's across the Northeast, Southeast, and Midwest United States.

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New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

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Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Soundcore Appoints Cheri Michaels As Chief Executive Officer of Tree Serve

Description

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Company Information