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Torrid Appoints Ashlee Wheeler as Chief Commercial Officer

PUBLIC · CURVApr 03, 2026

Position

Chief Commercial Officer

Company

Torrid

Ashlee Wheeler
City Of IndustryE CommerceFashionRetailLifestyle

Description

Torrid has appointed Ashlee Wheeler as Chief Commercial Officer, effective April 1, 2026. Wheeler has been with the company for 15 years and previously held the title of Chief Planning and Strategy Officer.

Quick answer

Torrid Appoints Ashlee Wheeler as Chief Commercial Officer (April 3, 2026). Torrid is based in City Of Industry, California, United States.

Who is the new Chief Commercial Officer at Torrid?
Torrid named Ashlee Wheeler Chief Commercial Officer, announced April 3, 2026.
What did Torrid announce on April 3, 2026?
Torrid has appointed Ashlee Wheeler as Chief Commercial Officer, effective April 1, 2026. Wheeler has been with the company for 15 years and previously held the title of Chief Planning and Strategy Officer.
What does Torrid do?
TORRID is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30.
Where is Torrid based?
Torrid is based in City Of Industry, California, United States.
Which similar companies made leadership changes around the same time?
Beyond (April 2, 2026), Victoria’s Secret & Co. (April 1, 2026), Rabanne (April 7, 2026) and essie (April 10, 2026) also announced leadership changes within 45 days of Torrid.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Torrid, and when

A new leader at Torrid brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Torrid

Location

18501 E. San Jose Avenue

City Of Industry, California, United States

About

TORRID is a direct-to-consumer brand of apparel, intimates and accessories in North America aimed at fashionable women who are curvy and wear sizes 10 to 30. TORRID is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear and accessories.

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Torrid changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.