Position
Chief Marketing Officer
Company
The Wills Group
Description
Wills Group has appointed Matt Simon as the Chief Marketing Officer for Dash In and Splash In. This appointment is effective June 30, 2025, and Simon will oversee the brands' expansion and transformation.
Quick answer
Wills Group Appoints Matt Simon as Chief Marketing Officer (July 9, 2025).
- Who is the new Chief Marketing Officer at The Wills Group?
- The Wills Group named Matt Simon Chief Marketing Officer, announced July 9, 2025.
- What did The Wills Group announce on July 9, 2025?
- Wills Group has appointed Matt Simon as the Chief Marketing Officer for Dash In and Splash In. This appointment is effective June 30, 2025, and Simon will oversee the brands' expansion and transformation.
- What does The Wills Group do?
- Headquartered in La Plata, Maryland, the Wills Group has 277 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels.
- Which similar companies made leadership changes around the same time?
- Perform Properties (July 8, 2025), Superdrug (July 11, 2025), Phoenix Mills (July 11, 2025) and National Pharmacies (July 1, 2025) also announced leadership changes within 45 days of The Wills Group.
Source: Fundz verified event record.
Other recent leadership changes in Real Estate and Retail
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Perform Properties Appoints Jennifer Kroog Rosenberg as SVP, Head of Communications & Marketing and Tiffany Gherlone as SVP, Head of Data & Research (July 8, 2025)
- Superdrug Promotes Simon Comins to Chief Operating Officer (July 11, 2025)
- The Phoenix Mills Limited Appoints Varun Chhibber as Chief Executive Officer – Hotels (July 11, 2025)
- National Pharmacies Appoints Mark Smith as Chief Executive Officer (July 1, 2025)
- PEBB Enterprises Appoints Gregory Moross as Chief Operating Officer (June 25, 2025)
- Procter & Gamble Appoints Gaurav Bhartia as Chief Financial Officer (June 24, 2025)
Who to call at The Wills Group, and when
A new leader at The Wills Group brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day The Wills Group raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at The Wills Group, from your own LinkedIn network
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Fundz sees it the moment The Wills Group changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Related People
The Wills Group changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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