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the Lacek Group Appoints Randy Gunderson As Chief Executive Officer

May 28, 20252 months ago

Position

Chief Executive Officer

Company

The Lacek Group

Randy Gunderson
MinneapolisMarketingAdvertising

Description

The Lacek Group announces the appointment of Randy Gunderson as CEO, succeeding Bill Baker, who transitions to chairman ahead of his retirement. Gunderson brings extensive experience in client services and is set to drive the agency's future growth.

Company Information

Company

The Lacek Group

Location

Minneapolis, Minnesota, United States

About

The Lacek Group is an Ogilvy One agency that specializes in customer loyalty and CRM. For over 30 years, it has been perfecting the art and algorithms of brand devotion to help world-class brands engage their highest-potential customers. The agency delivers personalized relationships for optimal long-term results and measures effectiveness across various efforts.

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