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Symphony Commerce Appoints Matt Smith as Chief Executive Officer and Ella Lim as Chief Financial Officer

PRIVATEFeb 18, 2025

Position

Chief Financial Officer

Company

Symphony Commerce

Ella Lim
ella@symphonycommerce.io
ManchesterSoftwareE CommerceCRMLogistics

Description

Following a successful investment round and rebrand from Shopblocks, Symphony Commerce has appointed Matt Smith as the new Chief Executive Officer. Additionally, Ella Lim has been hired as the Chief Financial Officer, bringing over 15 years of experience in commercial finance.

Quick answer

Symphony Commerce Appoints Matt Smith as Chief Executive Officer and Ella Lim as Chief Financial Officer (February 18, 2025). Symphony Commerce is based in Manchester, Greater Manchester, United Kingdom.

Who is the new Chief Financial Officer at Symphony Commerce?
Symphony Commerce named Ella Lim Chief Financial Officer, announced February 18, 2025.
What did Symphony Commerce announce on February 18, 2025?
Following a successful investment round and rebrand from Shopblocks, Symphony Commerce has appointed Matt Smith as the new Chief Executive Officer. Additionally, Ella Lim has been hired as the Chief Financial Officer, bringing over 15 years of experience in commercial finance.
What does Symphony Commerce do?
Symphony Commerce, building on Shopblocks’ success and trusted by over 2,000 customers including Toshiba, Daisy Telecom, and Tower Housewares, specialises in advanced digital commerce solutions for global B2B businesses.
Where is Symphony Commerce based?
Symphony Commerce is based in Manchester, Greater Manchester, United Kingdom.
Which similar companies made leadership changes around the same time?
GigaCloud Technology (March 4, 2025), e2open (January 21, 2025), Bidsquare (February 19, 2025) and Cin7 (February 20, 2025) also announced leadership changes within 45 days of Symphony Commerce.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and CRM

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Symphony Commerce, and when

A new leader at Symphony Commerce brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day Symphony Commerce raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Symphony Commerce, from your own LinkedIn network

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Company Information

Company

Symphony Commerce

Location

Manchester, Greater Manchester, United Kingdom

About

Symphony Commerce, building on Shopblocks’ success and trusted by over 2,000 customers including Toshiba, Daisy Telecom, and Tower Housewares, specialises in advanced digital commerce solutions for global B2B businesses. From intuitive customer portals to intricate sales enablement tools, Symphony Commerce empowers wholesalers, distributors, and manufacturers to turn challenges into opportunities and achieve their goals with commerce without compromise.

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Related People

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Symphony Commerce changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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