Position
Chief Marketing Officer
Company
Subway
Description
Subway has appointed Greg Lyons, previously CMO at PepsiCo, as its new global Chief Marketing Officer effective May 19. Lyons brings over 25 years of experience and will oversee Subway's global marketing and business transformation efforts.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months