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Strava Appoints Matt Anderson As Chief Financial Officer and Louisa Wee As Chief Marketing Officer

Aug 19, 2025•4 months ago

Position

Chief Marketing Officer

Company

Strava

Louisa Wee
San Franciscoinformation technology & servicesSoftware

Description

Strava announces the appointment of Matt Anderson as Chief Financial Officer and Louisa Wee as Chief Marketing Officer. Both leaders bring extensive experience in scaling global consumer tech businesses to drive the company’s growth. Their leadership will play a crucial role in Strava's next phase of global acceleration.

Company Information

Company

Strava

Location

208 Utah Street

San Francisco, California, United States

About

Strava is the leading platform for athletes and the largest sports community in the world, with over 99 million athletes in 195 countries. If you sweat you're an athlete, and Strava's mobile apps and website connect millions of active people every day. Strava gives athletes simple, fun ways to stay motivated and compete against themselves and others without having to be in the same place at the same time. All athletes belong on Strava no matter where they live, which sport they love, or what device they use. Join the community and make the most of your sport with a Strava subscription.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months