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Starbucks Appoints Brian Niccol As Chief Executive Officer

PUBLIC · SBUXAug 09, 2026•about 12 hours ago

Position

Chief Executive Officer

Company

Starbucks

Brian Niccol
SeattleFood and BeverageHospitalityRetail

Description

Starbucks has hired Brian Niccol as its new Chief Executive Officer in 2024. His focus will be on revitalizing the brand through the 'Back to Starbucks' initiative. The company aims to address various customer complaints and return to its foundational values.

Company Information

Company

Starbucks

Location

Seattle, Washington, United States

About

The global leader in the baking industry and an important player in snacks, Grupo Bimbo drives annual sales of $22.3 billion with over 217 plants and more than 148,000 associates across 34 countries throughout the world. Grupo Bimbo’s 100 plus brands include Bimbo, Sara Lee, Entenmann’s, Thomas’ English muffins, and Takis tortilla chips. Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 38,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at https://stories.starbucks.com/ or www.starbucks.com.

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