Company
UNICEPTA
New YorkInformation TechnologyDescription
As Stagwell’s Marketing Cloud division continues to expand its offerings and revenue, the unit realized it needed a full-time leader. And this week it appointed its first chief executive, Elspeth Rollert, Digiday has learned.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months