Fundz

SORRY SUGAR Appoints Palash Arneja as Chief Executive Officer

PRIVATEOct 06, 2026

Position

Chief Executive Officer

Company

Sorry Sugar

Palash Arneja
GurgaonFood and BeverageHospitalityRetailFood Processing

Description

SORRY SUGAR has appointed Palash Arneja as Founder and Chief Executive Officer to lead the brand's next phase of growth. His extensive experience in building consumer businesses will be pivotal as the company aims to make zero-added-sugar products more mainstream.

Company Information

Company

Sorry Sugar

Location

Gurgaon, Haryana, India

About

Sorry Sugar is a Gurugram-based beverage brand offering zero added sugar drinks sweetened with monk fruit and containing fibre. Founded in 2024, the company provides coffee-based flavours and positioning its products as alternatives for consumers reducing sugar intake. The brand generated over Rs 1 crore in revenue in its first month and operates three offline stores across Gurugram and Delhi.

Fundz sees it the moment Sorry Sugar changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Sorry Sugar changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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