Sonobi Strengthens CTV Advertising Division With Notable New Hire, Senior Vice President of CTV: Craig Schwarz
Sep 18, 2023•almost 2 years ago
Position
Senior Vice President Of Ctv
Company
Sonobi
Description
Sonobi, in its persistent pursuit of growth, is enhancing its team with a prominent name in the Advertising & CTV/ OTT space, Craig Schwarz, who will serve as Senior Vice President of CTV.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months