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[Solidcore] Appoints Michelle Engel As Chief People Officer and Anne Smith As Chief Commercial Officer

Sep 09, 2025•3 months ago

Position

Chief Commercial Officer

Company

[solidcore]

Anne Smith
Edinburghhealth, wellness & fitnessFitnessWellnessHealth Care

Description

[solidcore] has announced the appointment of Michelle Engel as Chief People Officer effective September 15 and Anne Smith as Chief Commercial Officer effective September 23. These new roles are part of the company's effort to expand its executive team and enhance its leadership amid significant growth in the boutique fitness sector.

Company Information

Company

[solidcore]

Location

1735 N Lynn St

Edinburgh, Scotland, United Kingdom

About

[solidcore] is a national network of fitness studios that provides targeted strength training on custom-built reformers. It offers a 50-minute, full-body, strength-training workout focused on breaking down slow-twitch muscle fibers and delivering measurable results. With approximately 130 locations across 25 states and the District of Columbia, [solidcore] has established itself as a disruptive studio fitness brand with a significant presence along the East Coast.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months