Position
Chief Executive Officer
Company
Snap
Description
Snap has hired Kenny Mitchell as its first chief marketing officer. Mitchell, a consumer-marketing veteran, will lead all consumer and product marketing programs at Snap, reporting to CEO and cofounder Evan Spiegel. His hire comes after a string of high-level departures from Snap’s senior management ranks in the past year.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months