Position
Chief Financial Officer
Company
Smiggle
SingaporeE CommerceFashionRetailDescription
Smiggle has appointed Georgia Chewing as Managing Director, following her tenure as interim Chief Operating Officer. The leadership transition allows interim Chief Executive John Bryce to resume his role as Chief Financial Officer of Premier Retail.
Quick answer
Smiggle Appoints Georgia Chewing as Managing Director (March 20, 2026). Smiggle is based in Singapore.
- What did Smiggle announce on March 20, 2026?
- Smiggle has appointed Georgia Chewing as Managing Director, following her tenure as interim Chief Operating Officer. The leadership transition allows interim Chief Executive John Bryce to resume his role as Chief Financial Officer of Premier Retail.
- What does Smiggle do?
- Smiggle is a stationery retailer known for its colorful and fun products aimed at children and young adults.
- Where is Smiggle based?
- Smiggle is based in Singapore.
- Which similar companies made leadership changes around the same time?
- YOOX (March 20, 2026), Footasylum (March 20, 2026), Puig (March 17, 2026) and Michael Kors (March 22, 2026) also announced leadership changes within 45 days of Smiggle.
Source: Fundz verified event record.
Other recent leadership changes in E Commerce and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Yoox Appoints Mirko Nobili as Chief Executive Officer (March 20, 2026)
- Footasylum Appoints Hannah Mercer as Chief Executive Officer (March 20, 2026)
- Puig Appoints Jose Manuel Albesa as Chief Executive Officer (March 17, 2026)
- Michael Kors Appoints Corey Moran as Chief Marketing Officer (March 22, 2026)
- Ceconomy AG Appoints Remko Rijnders as Chief Executive Officer (March 22, 2026)
- Lands' End Appoints Sarah Sylvester as Chief Marketing Officer (March 17, 2026)
Who to call at Smiggle, and when
A new leader at Smiggle brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Smiggle raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Smiggle, from your own LinkedIn network
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