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Shinsegae Group Appoints Kim Honggeuk as Co-CEO of E-Mart and SSG.com

PRIVATEOct 23, 2026

Position

Chief Executive Officer

Company

Shinsegae

Chung Yongjin
Beijing

Description

Shinsegae Group has announced the appointment of Kim Honggeuk as co-CEO of E-Mart, where he will also lead SSG.com. This decision is part of a larger effort to revitalize the group amid challenging market conditions, with significant leadership changes including the return of Chairman Chung Yongjin as co-CEO.

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Company Information

Company

Shinsegae

Location

Beijing, Beijing, China

About

The company was looking to invest the proceeds of the IPO in its logistics infrastructure and information technology, a report by Yonhap News Agency had stated. The company retails apparel, food, fashion goods, beauty products, and other related products. In August last year, the private equity firm partnered with Permira and GS Retail Co Ltd to buy Delivery Hero’s food delivery app, Yogiyo, in a deal valued at 800 billion won ($685 million).

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Shinsegae changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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