SBS Appoints Nikki Rooke as Chief Commercial Officer
Position
Chief Commercial Officer
Company
SBS
SydneyMusicSatellite CommunicationBroadcastingInternet RadioDescription
SBS has appointed Nikki Rooke as its new Chief Commercial Officer while Uma Oldham continues her role immediately as Director of Marketing and Audiences. Rooke is set to join SBS later this year, bringing with her significant commercial experience from Nine.
Quick answer
SBS Appoints Nikki Rooke as Chief Commercial Officer (July 29, 2026). SBS is based in Sydney, New South Wales, Australia.
- Who is the new Chief Commercial Officer at SBS?
- SBS named Nikki Rooke Chief Commercial Officer, announced July 29, 2026.
- What did SBS announce on July 29, 2026?
- SBS has appointed Nikki Rooke as its new Chief Commercial Officer while Uma Oldham continues her role immediately as Director of Marketing and Audiences. Rooke is set to join SBS later this year, bringing with her significant commercial experience from Nine.
- Where did Nikki Rooke work before joining SBS?
- Nikki Rooke joins from Nine.
- What does SBS do?
- SBS is a hybrid-funded Australian public broadcasting radio, online, and television network.
- Where is SBS based?
- SBS is based in Sydney, New South Wales, Australia.
- Which similar companies made leadership changes around the same time?
- Hubbard Broadcasting (August 21, 2026), Triple M and Hit radio networks (July 20, 2026), Dish TV (August 5, 2026) and Sirius XM (August 6, 2026) also announced leadership changes within 45 days of SBS.
Source: Fundz verified event record.
Other recent leadership changes in Music and Satellite Communication
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Hubbard | Media That Connects Appoints Declan Moore as President/Market Manager (August 21, 2026)
- Southern Cross Media Group Appoints Natalie Harvey as Chief Revenue Officer (July 20, 2026)
- Dish TV India Ltd. Appoints Varun Jha as Chief Business Officer of Vzy (August 5, 2026)
- SiriusXM Appoints Jenny Tartikoff as SVP and Head of Communications (August 6, 2026)
- SCA Appoints Vic Lorusso as Chief Executive Officer (July 13, 2026)
- Zee Entertainment Appoints Ashish Mishra as Chief Marketing Officer (August 17, 2026)
Who to call at SBS, and when
A new leader at SBS brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day SBS raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at SBS, from your own LinkedIn network
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