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Sage Homes Appoints Elizabeth Froude As Chief Executive Officer

Aug 12, 2025•4 months ago

Position

Chief Executive Officer

Company

Sage Homes

Elizabeth Froude
LondonReal EstateHospitality

Description

Sage Homes has confirmed the appointment of Elizabeth Froude as its new chief executive officer, effective in the first quarter of next year. Froude will succeed Mark Sater, who announced his resignation earlier. She previously led Platform Housing Group for over six years, during which she achieved significant developments in affordable housing.

Company Information

Company

Sage Homes

Location

London, England, United Kingdom

About

Sage is England’s largest provider of newly built affordable housing. As a registered provider, we are proud to be helping to address the housing crisis by providing affordable housing to those most in need. We provide both new Shared Ownership (part buy, part rent) and rental homes. Our customers are at the heart of our business which is why we are committed to providing high quality homes and excellent service. We strive to have a positive impact on everyone we work with from our customers to our partners to each other.

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Executive Insights

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New executive impact window
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Budget influence
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Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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