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Rp3 Agency Appoints Lissa Blackaby Forsterer As Chief Growth Officer

Oct 24, 2024•about 1 year ago

Position

Chief Growth Officer

Company

RP3 Agency

Lissa Blackaby Forsterer
BethesdaCreative AgencyMarketingAdvertising

Description

RP3 Agency announced the appointment of Lissa Blackaby Forsterer as Chief Growth Officer. Forsterer brings more than 20 years of experience in business development and client engagement with a proven track record of driving agencies’ growth strategies and achieving long-term success.

Company Information

Company

RP3 Agency

Location

Bethesda, Maryland, United States

About

RP3 Agency is a proudly independent, full-service creative agency dedicated to bringing inspired ideas to life for our clients. Since its inception in 2009, RP3 has been committed to connecting brands with consumers through honest insight and trust by a team driven by a shared passion for delivering work that influences beliefs, alters behaviors, spurs action, and achieves measurable business goals and outcomes. As a certified, woman-owned small business, RP3 prides itself on its versatility and forward-thinking approach. RP3 clients include Amtrak, the Appalachian Trail Conservancy, Atlantic Union Bank, EagleBank, Guiding Stars, the Hay Adams Hotel, Hilton Worldwide, Marriott International, North Carolina Railroad, and the University of Maryland.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months