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Rootstock Software Appoints Frederick Li as Chief Product Officer

PRIVATENov 09, 2026

Position

Chief Product Officer

Company

Rootstock Software

Frederick Li
San RamonInformation TechnologySoftware

Description

Rootstock Software has appointed Frederick Li as Chief Product Officer to lead product strategy and foster AI innovation in the market. The company also promoted Ohad Idan to Senior Vice President of AI & Platform Engineering.

Who to call at Rootstock Software, and when

A new leader at Rootstock Software brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day Rootstock Software raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Rootstock Software, from your own LinkedIn network

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Company Information

Company

Rootstock Software

Location

San Ramon, California, United States

About

Rootstock Software provides the leading ERP for product companies, empowering manufacturers, wholesalers, and distributors to turbocharge their operations. Natively built on the Salesforce Platform, Rootstock is a modern, future-proof ERP with a fresh user experience. Users appreciate Rootstock’s focus on customer success and its AI capabilities that offer a human-first approach. IT teams value Rootstock’s platform as it minimizes the need to coordinate complex customizations and third-party integrations. All of these factors have contributed to delighted customers.

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Fundz sees it the moment Rootstock Software changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Rootstock Software changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.