Abigail Jacobs Appointed as Chief Marketing Officer at REI Co-Op, Leading Reshuffling of C-Suite
Position
Chief Marketing Officer
Company
REI Co-op
United StatesLeisureTravelE CommerceRetailHome And GardenDescription
Abigail Jacobs has been appointed as the new chief marketing officer at REI Co-Op, succeeding Vivienne Long. Her role includes leading brand strategy, creative, customer and member planning, and marketing operations. This appointment is part of a reshuffling of REI's C-suite, which also included hiring a vice president of public affairs and impact, a chief technology officer, and a chief operating officer, with the company still looking to fill the role of chief merchandising officer.
Quick answer
Abigail Jacobs Appointed as Chief Marketing Officer at REI Co-Op, Leading Reshuffling of C-Suite (November 12, 2024). REI Co-op is based in United States.
- Who is the new Chief Marketing Officer at REI Co-op?
- REI Co-op named Abigail Jacobs Chief Marketing Officer, announced November 12, 2024.
- What did REI Co-op announce on November 12, 2024?
- Abigail Jacobs has been appointed as the new chief marketing officer at REI Co-Op, succeeding Vivienne Long. Her role includes leading brand strategy, creative, customer and member planning, and marketing operations.
- What does REI Co-op do?
- REI is a specialty outdoor retailer, headquartered near Seattle.
- Where is REI Co-op based?
- REI Co-op is based in United States.
- Which similar companies made leadership changes around the same time?
- Pepperfry Limited (November 5, 2024), The Scotts Miracle-Gro Company (November 28, 2024), ALOHA Collection (October 22, 2024) and BJ’s Wholesale Club (November 12, 2024) also announced leadership changes within 45 days of REI Co-op.
Source: Fundz verified event record.
Other recent leadership changes in Leisure and Travel
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Pepperfry Appoints Shubbam Sharrma as Chief Growth Officer (November 5, 2024)
- The Scotts Miracle-Gro Company Announces Expanded Responsibilities for COO and Division President, Transition Plan for CFO (November 28, 2024)
- ALOHA Collection Appoints Lynna Barnard as Chief Executive Officer (October 22, 2024)
- BJ’s Wholesale Club Names Scott Schmadeke as Executive Vice President, Chief Operations Officer and Krystyna Kostka as Chief Supply Chain Officer (November 12, 2024)
- Alaska Airlines Elects Five New Executives to Support Continued Growth and Delivery on Value (November 13, 2024)
- Australian Ski Areas Association Names Josh Elliott as Chief Executive Officer (November 13, 2024)
Who to call at REI Co-op, and when
A new leader at REI Co-op brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day REI Co-op raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at REI Co-op, from your own LinkedIn network
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Fundz sees it the moment REI Co-op changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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REI Co-op changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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