Position
Chief Executive Officer
Company
Reebok
BostonSportsFashionDescription
Todd Krinsky has been named the new CEO of Reebok, taking on the challenge of rebuilding the brand after its acquisition by Authentic Brands in 2021. With a long history at Reebok, Krinsky is committed to restoring the brand's former market position following years of struggle under Adidas ownership.
Quick answer
Authentic Brands Appoints Todd Krinsky as CEO of Reebok (July 20, 2026). Reebok is based in Boston, Massachusetts, United States.
- Who is the new Chief Executive Officer at Reebok?
- Reebok named Todd Krinsky Chief Executive Officer, announced July 20, 2026.
- What did Reebok announce on July 20, 2026?
- Todd Krinsky has been named the new CEO of Reebok, taking on the challenge of rebuilding the brand after its acquisition by Authentic Brands in 2021. With a long history at Reebok, Krinsky is committed to restoring the brand's former market position following years of struggle under Adidas ownership.
- What does Reebok do?
- Discover Reebok’s iconic athletic shoes, apparel, and gear designed for performance, style, and comfort.
- Where is Reebok based?
- Reebok is based in Boston, Massachusetts, United States.
- Which similar companies made leadership changes around the same time?
- BKB Bare Knuckle Boxing (July 18, 2026), Bare Knuckle Boxing (July 15, 2026), Macy’s (July 14, 2026) and Unisport (July 27, 2026) also announced leadership changes within 45 days of Reebok.
Source: Fundz verified event record.
Other recent leadership changes in Sports and Fashion
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- BKB: Bare Knuckle Boxing Hires Loren Mack as Chief Marketing Officer (July 18, 2026)
- Bare Knuckle Boxing Appoints Loren Mack as Chief Marketing Officer (July 15, 2026)
- Macy’s, Inc. Appoints Alexandre Choueiri as Chief Executive Officer of Bluemercury (July 14, 2026)
- Unisport Appoints Denise Karkos as Global Chief Marketing Officer (July 27, 2026)
- Automobili Lamborghini Appoints Francesco Milicia as Marketing Director (July 27, 2026)
- Adidas Appoints Birgit Kretchmer as Chief Financial Officer (July 30, 2026)
Who to call at Reebok, and when
A new leader at Reebok brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Reebok raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Reebok, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Reebok. With Fundz connected, it knows.
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Fundz sees it the moment Reebok changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Reebok changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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